About
Design transforms lives — I explore new frontiers to make that real.
I’m driven by the power of collaboration—particularly with creative technologists—to build immersive platforms where intuitive experiences blend with bold visual storytelling.
568
Projects
230
Happy companies
20+
Years in business
4
Countries
Work Experience
Brands I’ve worked with
Working with a focus on quality excellence and delivery of the final product.
Specialities
My Specialities
Prioritisation in results with improved data vision.
Visualising Ideas
Transform problems into near-real prototyped solutions, allowing initial testing and validation to help fully understand the narrative that the proposal aims to convey.
Designing Interfaces
My main area of expertise is UI design. Nowadays, interface is a very important part of the online product. The right UI will guarantee your success.
Creating Concepts
Every great design starts with an idea/concept. An idea is what forms the fundamental parts. It’s very important that all the fundamental parts are well defined and working.
Building Products
Building products is my passion. It’s more than just design. It’s about understanding the company and its clients. It’s about complex processes and joinery to achieve success.
Growth Hacking
It’s not just about numbers and conversions. It’s about understanding the users and knowing how to engage them at the right time in the right place.
Improving UX
User experience is an essential part of the service/product nowadays. Creating experience starts with the value proposition. After that comes usability—how easy a product is to use.
Process
My process
- 01 Discovery
- 02 Brainstorm
- 03 Research
- 04 UI
- 05 Development
- 06 Test
I help companies of all sizes build better businesses by designing better products.
Hi, I am Marcelo Graciolli, a Product Designer focused in Visual Design, Business, Digital Product Metrics, User Flow, Usability & many others, with a large experience based in London, UK and São Paulo, Brazil. I’ve been working in the web industry for over 20 years.