Work WAD / CGF / Wamex
WAD Industrial
A B2B industrial catalogue with a striking aesthetic: quiet industrial + warm strike — from Local to go-live at wadindustrial.com.br.
- Year2025–2026
- DisciplineProduct Design · WP Theme · B2B Catalogue
- Live wadindustrial.com.br
- TeamMarcelo Graciolli · Carmo Frajacomo
Brief
Problem
A legacy industrial catalogue without a clear visual language or a clean model to scale brands and POS.
Solution
A dedicated theme (Wamex), striking skin, clean catalogue, product pages and a “where to buy” network.
Impact
Go-live at wadindustrial.com.br · reusable model (wp-catalogo-limpo) · quiet industrial + warm strike identity.
My role
Skin design system, catalogue UX, Local → production handoff and DNS cutover.
Context
An industrial catalogue that needs to look like a product
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 02
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 03
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 04
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 05
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 06
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
