Work WAD / CGF / Wamex
WAD Industrial
Catálogo B2B com quiet industrial + warm strike: marcas e PDVs nítidos, do Local ao go-live sem atrito.
- Year2025–2026
- DisciplineProduct Design · Tema WP · Catálogo B2B
- Live wadindustrial.com.br
- TeamMarcelo Graciolli · Carmo Frajacomo
Brief
Problem
Catálogo industrial legado, sem linguagem visual clara nem modelo limpo para crescer marcas e PDVs.
Solution
Tema próprio (Wamex), pele matador, catálogo limpo, páginas de produto e rede “onde comprar”.
Impact
Go-live wadindustrial.com.br · modelo reutilizável (wp-catalogo-limpo) · identidade quiet industrial + warm strike.
My role
Design system da pele, UX do catálogo, handoff Local → produção e cutover DNS.
Context
An industrial catalogue that needs to look like a product
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 02
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 03
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 04
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 05
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 06
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
hero-art · mesmo cx-hero, sem BG
Work WAD / CGF / Wamex
WAD Industrial
Catálogo B2B com quiet industrial + warm strike: marcas e PDVs nítidos, do Local ao go-live sem atrito.
- Year2025–2026
- DisciplineProduct Design · Tema WP · Catálogo B2B
- Live wadindustrial.com.br
- TeamMarcelo Graciolli · Carmo Frajacomo
Film
Film strip
Photo model film · tag h · Extra block ACF.
Bleed
Bleed image
Photo model bleed · tag h · Extra block ACF.
Pair
Image pair
Photo model pair · tag h · Extra block ACF.
Devices
Device fan
Photo model device-fan · tag v · Extra block ACF.
Phones
Phone row
Photo model phone-row · tag v · Extra block ACF.
Phone
Phone stage
Photo model phone-stage · tag v · Extra block ACF.
Desktop
Desktop stack
Photo model desktop-stack · tag h · Extra block ACF.
Mood
Mood grid
Photo model mood-grid · tag h · Extra block ACF.
Align
Align ext
Photo model align-ext · tag h · Extra block ACF.
UI spec
UI spec collage
Photo model ui-spec · tag h · Extra block ACF.
Persona
Persona board
Photo model persona-board · tag h|v · Extra block ACF.
Quote
Quote split
Photo model quote-split · tag v · Extra block ACF.
Go-live wadindustrial.com.br · modelo reutilizável (wp-catalogo-limpo) · identidade quiet industrial + warm strike.
Product Design · Tema WP · Catálogo B2B
WAD Industrial