Work WAD / CGF / Wamex
WAD Industrial
Catálogo B2B com quiet industrial + warm strike: marcas e PDVs nítidos, do Local ao go-live sem atrito.
- Year2025–2026
- DisciplineProduct Design · Tema WP · Catálogo B2B
- Live wadindustrial.com.br
- TeamMarcelo Graciolli · Carmo Frajacomo
Brief
Problem
Catálogo industrial legado, sem linguagem visual clara nem modelo limpo para crescer marcas e PDVs.
Solution
Tema próprio (Wamex), pele matador, catálogo limpo, páginas de produto e rede “onde comprar”.
Impact
Go-live wadindustrial.com.br · modelo reutilizável (wp-catalogo-limpo) · identidade quiet industrial + warm strike.
My role
Design system da pele, UX do catálogo, handoff Local → produção e cutover DNS.
Context
An industrial catalogue that needs to look like a product
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 02
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 03
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 04
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 05
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
Context
An industrial catalogue that needs to look like a product · 06
WAD sells industrial equipment to a network of resellers. The website could not be 'just another generic WordPress site'; it had to convey factory-level trust while still feeling vibrant on the screen.
